Privacy Policy

BeWise is a multi-tenant SaaS platform that ships software for operating and growing businesses — from restaurant ecosystems to AI marketing pipelines, media libraries, and digital builders.

For this Policy, BeWise acts as controller of personal data processed to run the site, accounts, billing, and support; and as a technical processor of the data and content you submit inside each project, under your instructions and configuration.

Account and profile data: name, email, authentication credentials, and preferences (such as language).

Project and operations data: workspace identifiers (projectId), brand settings, editorial content, attachments, media files (video, image, audio), knowledge bases, and metadata required for processing.

Usage and technical data: access logs, IP addresses, device/browser type, product events, and diagnostics for security, performance, and service improvement.

Payment and billing data: information needed to process subscriptions and charges through partner payment gateways (we do not store full card numbers in our systems).

Integration data: when you connect third-party services (for example Meta for publishing and ads), we receive tokens and metadata you authorize so those integrations can run.

To provide and improve BeWise services: authentication, project isolation, media processing (including conversion and delivery), AI content generation and review, creative tests, publishing, and marketing workflows.

To operate billing, fraud prevention, customer support, and essential account or service communications.

To maintain security, auditability, availability, and legal compliance.

To analyze aggregated or anonymized usage so we can evolve the product — without mixing one project's data with another.

At BeWise, everything belongs to a project. Access controls, queries, and file storage are designed to keep workspaces isolated.

Users and API keys should only reach projects they are authorized for. Cross-tenant leakage is treated as a critical privacy and security incident.

Files and content you upload or generate in a project (including posts, creatives, prompts, and knowledge bases) are processed to deliver the service you requested — for example converting video, generating images/videos or captions, or publishing to connected networks.

AI models and pipelines may receive project context (brand, language, assets) strictly to produce or review the requested output. We do not use a customer's private content to train public third-party models without a legal basis and clear notice.

You remain responsible for ensuring submitted or published content does not infringe third-party rights or applicable law.

We may share data with providers that help us run the platform: hosting, databases, object storage, queues, email, analytics, payment gateways, and social/ads networks you connect.

Those partners process data under contract and only as needed for the contracted services. We do not sell personal data.

We may also disclose information when required by law, court order, or to protect the rights, safety, and integrity of BeWise, users, or others.

We use cookies and similar technologies for session continuity, preferences (such as language), security, and essential site/app functionality.

You can control cookies in your browser; disabling some may affect login or authenticated features.

We keep data as long as needed to provide the service, meet legal obligations, resolve disputes, and enforce agreements.

When a project or account is closed, we apply deletion or anonymization of associated data, subject to limited backup copies and legal retention periods.

We apply technical and organizational measures appropriate to the risk: project-scoped access control, encryption in transit where applicable, storage segregation, and secure development practices.

No system is perfectly secure. If you discover an incident or vulnerability, email contact@bewise.app.

Under applicable law (including Brazil's LGPD), you may request confirmation of processing, access, correction, anonymization, portability, deletion of unnecessary data, information about sharing, and withdrawal of consent when consent is the legal basis.

Requests can be sent to contact@bewise.app. We may verify identity and will respond within legal timelines, noting any applicable limits (for example legal retention or data required to perform the contract).

If you connected a Meta account (Facebook/Instagram) to BeWise and want us to remove data tied to that connection, email contact@bewise.app with your BeWise account email and, if possible, the project name. You can also disconnect Meta in project settings (Marketing → Disconnect), which removes integration tokens and identifiers for that workspace.

If you remove the BeWise app or request data deletion from Facebook settings, use contact@bewise.app or this page as the instructions channel: describe the affected account and we will confirm deletion or anonymization of integration data we hold, subject to limited legal retention.

Project content (posts, media, creatives) follows the retention and account/project closure rules in this Policy.

BeWise infrastructure and partners may operate in different regions. When personal data is transferred internationally, we use safeguards required under applicable law.

BeWise services are intended for business and professional use. We do not knowingly collect children's data. If we learn of improper collection, we will take steps to delete that information.

We may update this Policy to reflect product, legal, or privacy practice changes. The date at the top shows the current version. Material updates may be announced on the site or via the account email.

Privacy, rights requests, data deletion, or incidents: contact@bewise.app. Include the project and account email when possible.

For matters about using the service, also see the Terms of Use.